Briefing Centers are being used by leading brands to create 360-degree environments that immerse attendees in an experience.
Your Executive Briefing Center (EBC), or Customer Briefing Center (CBC), plays a major role in enhancing customer sales. You want to put your best foot forward to captivate your visitors, educate them about your unique value differentiation and up-sell/cross-sell your solutions.
So, how do you provide customers intimate access to, and a better understanding of, products and solutions that better prepare them to make informed purchase decisions?
When customers visit your office, it is an opportunity to create personalized experiences that make a lasting impression.
Interactive technology is a fundamental element of a branded environment, and is a top consideration when designing a briefing center.
If visitors get involved and actively participate in the experience, it is much more memorable versus passively watching a PowerPoint presentation.
An interactive video wall will have your visitors out of their seats and up at the wall!
Organizations that embrace experiential marketing use their EBCs to differentiate from their competitors and gain competitive advantage.
This is where Kaon Interactive can help you help with interactive, 3D sales and marketing applications that tell your story and/or show your complex solutions in a VIRTUALLY engaging, exploratory way.
Kaon recently partnered with MultiTaction to solve these problems, specifically, within briefing centers.
B2B brands, such as Siemens, Abbott and JLL, use MultiTaction iWalls in their briefing centers, to create personalized experiences for their visitors.
The results of this collaboration accelerate customer engagement and provided a platform to quickly uncover unique product/solution differentiation and how it will help solve business challenges.
The MultiTaction iWall creates a collaborative environment for Kaon’s interactive applications, allowing a number of users (only limited by the size of the iWall you choose to install) to explore a 3D tour of your product (zoom, spin, animate) or your interactive solution story independently or collaboratively, at scale.
The iWall is comprised of 55-inch, multi-touch cell displays connected in a variety of configurations to create an interactive video wall.
The multi-touch capability allows the screen to read and track multiple fingers, hands, objects or pens simultaneously.
MultiTaction iWalls are ideal for meeting rooms, open areas, or to really grab attention, in your lobby.
The future has arrived.