The customer experience is exceptionally important for Nasdaq, however, there was growing demand to increase engagement from the moment visitors walk through the door.
Nasdaq MarketSite is located in the heart of Times Square and welcomes invited clients and guests to open and close the market as part of the world-famous bell ringing ceremony. Nasdaq is the premier stock exchange for technology companies, which makes the incorporation of leading-edge technology solutions an expected and natural fit for the brand.
The customer experience is exceptionally important for Nasdaq, however, there was growing demand to increase engagement from the moment visitors walk through the door. Therefore, Nasdaq identified the need to incorporate an interactive technology platform. The key – the platform needed to support numerous visitors, up to 100 guests at a time, but still be intuitive and robust enough to provide a personalized experience
Nasdaq selected MultiTaction displays and its unique MultiTaction CodiceTM software to take clients and guests on a carefully crafted, interactive journey. MultiTaction interactive displays support multiuser environments, provide ultra-fast responsiveness, and are stackable into any size or shape. MultiTaction Codice uses optical markers and objects for recognizing individual users and accessing personalized content. Notably, the platform was easily integrated into the existing CRM system for Nasdaq, which meant tapping into tens of thousands of records.
Today when guests enter Nasdaq MarketSite, their picture is taken and they are provided with a nametag card that contains their MultiTaction Codice marker, a unique user identification system based on 2D barcodes. When placed on any of the MultiTaction displays in the interactive zones, the marker delivers tailored information to that individual. It also allows guests to drag any content that they find interesting into their customized hotspot and send it directly to their own emails. Nasdaq can now track interactions for all users so each experience can be more intuitive then the next.
Touch technology has become the norm and personalized experience is the new frontier. The MultiTaction technology allows us to uniquely achieve that requirement.
Director of Creative Services, Nasdaq