Glenfiddich

Helping to engage and immerse users in a persuasive and compelling experience. Housed in the 100 year-old Neilson Hays Library in Bangkok.

Introduction

Glenfiddich is one of the “World’s Most Awarded” single malt Scotch whiskies. Founded by William Grant in 1876, the company today is run by his descendants and stands as the first whisky to truly market itself as a single malt. Glenfiddich now accounts for about 30 percent of all single malt sales worldwide. 

Providing customers with their own unique experience with the brand, while allowing individuals to take a journey through the distillery’s history is of the upmost importance to Glenfiddich. The Glenfiddich Distillery located in Dufftown, Scotland, is one of the company’s greatest assets, allowing customers to experience century-old traditions that make up the company’s premium brand. Unfortunately, only a limited number of Glenfiddich customers have the exclusive chance to visit the distillery in person, which means only a select few have had the opportunity to get a taste of what makes Glenfiddich one of the world’s best whiskies. Glenfiddich, therefore, devised a way to bring the distillery directly to various customers and brand enthusiasts instead. 

See how we helped bring Scottish heritage to Bangkok

Glenfiddich created an impressive application on MultiTaction displays that not only explains the premium credentials of the brand but also engages and immerses the user in a persuasive and compelling experience. Housed in the 100 year-old Neilson Hays Library in Bangkok.

What we did

“The Glenfiddich Experience” was recreated and housed in the 100-year old Neilson Hays Library in Bangkok. In order to bring the distillery’s charm to customers around the world, Glenfiddich placed great emphasis on the incorporation of interactive display technology from MultiTaction.

For this particular installation, two 55” ultra-thin bezel MultiTaction Cells were utilized to create a display that turned into a bar. The displays ran a new Glenfiddich Experience software application, developed by Make Studios, and leveraged MultiTaction’s Enriched RealityTM technology to enable the detection of various types of whiskies that are placed on the touch table.

The application instantly transports users into the world of Glenfiddich whiskies, but also provides users with whisky pairing, tasting and composition information, just by placing a glass on the MultiTaction interactive display turned bar. The table also supports multiple users at one time to encourage and enable social interaction among customers. 

Visitors can enjoy their beverages and discover new attributes of their cocktails while socializing with friends. 

The technology itself is very engaging and people get hooked into it, even if their not interested in whiskey. They start talking about Glenfiddich and how they were able to see the history of Glenfiddich through this wonderful new technology and create engagement that people will remember for a very long time.

Ian Millar

Glenfiddich Global Brand Ambassador

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Glenfiddich case study

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