On the Road to ISE with Gerald Smid

On the Road to ISE 2020 with Gerald Smid
on the Road to ISE 2020 with Gerald Smid
On the Road to ISE with Gerald Smid

Welcome back to our blog series, On the Road to ISE, where we talk to MultiTaction employees about top tech trends for 2020, and what they are looking forward to seeing at ISE 2020.

In this week’s interview, we are joined by Gerald Smid, Product Manager at MultiTaction.

What makes ISE a show MultiTaction chooses to attend?

ISE is THE show where we can meet our partners and customers in Europe and beyond. And we have the chance of meeting many new faces and showing what direction MultiTaction is going as a company.

We have seen many new business opportunities coming from ISE, so it is certainly a show we like to attend!

What industry trends do you see making the biggest impact in 2020?

LEDs will get smaller for sure and I expect to see some great looking products with that technology.

Artificial Intelligence has become more than a buzzword. The question is how does this translate to the AV industry? I think that will need to be able to establish connections with the big AI players before it makes a big impact.

At MultiTaction we just enabled our Canvus collaboration software with a REST API, making it possible to open interfaces to outside systems like sales-systems, photoshop, or AI-systems. You will still need a programmer to set this up, but the possibility to start connecting to other platforms is a very important move for us.

When visitors come to the booth, what is the key takeaway you want them to remember when they think about MultiTaction?

MultiTaction delivers the best multi-touch display to the interactive video wall market.

Our software was designed to deliver the ultimate user experience when used with MultiTaction displays. However, we have made our software hardware agnostic, so it can be used on any compatible interactive display. This makes our software far more accessible.

What sets MultiTaction apart from the competition?

MultiTaction is the only company I know that provides both collaboration and highly interactive presentation software with our two software platforms – Canvus and Showcase.

This gives companies the ability to create very sleek interactive presentations, as well as the possibility to continue with an interactive work-session (multisite if needed). I feel that this is really a powerful combination!

On the hardware side, our multi-touch displays are unique because the cameras see more than a normal touch screen. This enables a much more responsive touch interaction, and allows to offer object recognition, which really sets up apart in the interactive display market.

MultiTaction is really in its own league when you start making curved video walls or very big video walls, where the response time and the precision of the touch-interaction is a top consideration.

What is your favorite place to eat in Amsterdam?

Haha, as a Dutch guy living in Finland for decades and having lived in Amsterdam for over a year, I love this question!

One place I always like to go to is the snack bar! We Dutch love our greasy snacks like kroket, patat met (“French fries with” means with mayonnaise) patat saté and the best is “patatje oorlog” (literally translated “french fries war”, which make a lot of sense when you see it 😊). FEBO must be unique to the Netherlands, they have a wall with all small windowed lockers and you can get your snacks by throwing a coin in a vending machine an just open the right locker to get your snack. Try it!

The countdown is on! We look forward to seeing you in Amsterdam!

Click Here to Schedule an Appointment or Book a Demo at ISE

On the Road to ISE 2020

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Multi-touch Interactive Displays

Our XNB touchscreens are the best for video wall installations. Unique ClearSight Touch technology combines incredible touch response, feeling and image quality.

Our UNB touchscreens are best for cost sensitive applications that need great video wall touch experience and moderate brightness.

Canvus Collaboration Software

Canvus is unbeatable collaboration software to increase productivity within teams. Finally, a solution that fulfills the promise of anywhere, anytime, any device collaboration. On-premises security and performance, true multimedia capabilities and ultra-responsive user interface drive improvements in productivity. Ideal for video walls in meeting space, boardrooms, Executive Briefing Centers, innovation labs, and in higher education. See the big picture with Canvus.

Showcase Presentation Software

Showcase delivers the ultimate interactive experiences, and brings your presentations to life. With its quick online editor and a powerful multimedia engine, Showcase allows you engage, delight and entertain employees, clients and visitors alike. Ideal for lobbies, visitor centers, meeting rooms and museums. Transform your video,wall into a Showcase.

Click Here to Book at Demo at ISE

Stayed tuned for next week’s On the Road to ISE interview, when we speak with MultiTaction’s Director of Marketing, Melissa Adamson.

If you can’t make it to Amsterdam? No Problem!

MultiTaction is excited to be a part of the NSCA 22nd Annual Business & Leadership Conference.