Myntra’s Lifestyle Brand Roadster’s Retail Store Launched in Bengaluru
Loaded with technology at every step, the store promises a brand experience like never before, true to Myntra’s mission of using technology to democratize fashion and lifestyle.
Myntra, in association with one of its retail franchise partners today launched the first retail store for ‘Roadster’ in Bengaluru. Roadster is Myntra’s top selling outdoor lifestyle brand. Located on 100 feet road in up market Indiranagar with a built up area of 4000 square feet, the new store is all set to enthrall visitors with a host of unique features and an integrated omnichannel experience.
With the launch of this store, Myntra has set the stage for an established online brand like Roadster that contributes over 8% to the overall revenue of the platform, to have an omnichannel presence. Loaded with technology at every step, the store promises a brand experience like never before, true to Myntra’s mission of using technology to democratize fashion and lifestyle.
The innovative use of technology in the store to enhance the brand experience depicts the future of retail. The store features several new elements to engage customers. This includes a video wall, controlled by shoppers through a futuristic, multitaction touch-interface to showcase the intricate details of Roadster products, provide an update on key international trends and communicate the brand story. Tokens can be selected from a display and placed on the touch-surface to reveal hidden, real-life destinations, their secrets, and even suggested looks for the journey ahead. Another multitaction feature, 'Roadster Crafted' provides an insight into the making of the brands’ merchandise.
Virtual Reality has been used for a special feature called ‘Highway 360’ which takes people through an immersive and interactive virtual road trip through dramatic locations and unique experiences before bringing them back to the store. A road ramp on the other hand creates personalized memorabilia from the journey's yet to be taken, using green-screen technology that transports visitors to rare locations and experiences.