Case: IP Deutschland

Back-projection wall in the tour

Product: MultiTouch Box
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By using a large MultiTouch display, IP Deutschland (RTL Group) successfully demonstrated their solutions in a dedicated event tour.

As part of their communication activities which is targeted to advertising agencies, IP launched a promotional tour covering fouar cities in Germany. The MultiTouch display attracted attention at the events as invited participants enjoyed browsing through the advertising opportunities and cases on the oversized, eye-catching display.

Individuals and groups of participants playfully browsed advertising solutions and cases by zooming, sorting, and resizing pictures and videos. Interactive presentations by IP staff to small groups were also very well received. Attendees enjoyed themselves while they learned about IP’s marketing opportunities, making it a more memorable and positive experience. Participants were also impressed when the display was used to demonstrate future marketing opportunities using interactive screens.

The Multitouch display strengthens IP’s brand as a premier provider of innovative advertising solutions. IP handles advertising for the RTL Group, including broadcasting on terrestrial and satellite TV, mobile, web and cross media applications.

Complete project delivery MultiTouch was in charge of the concept design, the development of a customized application, as well as the production and installation of the screen.

The solution was based on a large, seamless MultiTouch back-projector display. The box was easy to move from one venue to another – It was set up in less than one day and prepared for transport in one evening.

Challenge
The client needed to get a target group interested and involved with promotional material in events.

Solution
MultiTouch back-projector display, concept design, application development and installation.

Benefits
The audience found eye-catching content exciting and interacted with it. The display was easily moved from one venue to another.

More information

IP Deutschland
www.ip-deutschland.de
Jörg Schommer
Head of Department / MarComms
Tel. + 49 221 588 6645

Multitouch
www.multitouch.fi
Tommi Ilmonen, CTO
Tel. +358 50 546 9959