Press Release: MultiTouch Ltd. Brings ‘Angry Birds’ To Interactive Displays At Licensing Expo 2012

June 13, 2012

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    MultiTouch Develops ‘Angry Birds Space’ Augmented Reality Application On
    New 55” MultiTaction Cell with Embedded Windows 7 in Special Gaming Stands

    FOR RELEASE ON: TUESDAY, JUNE 12, 2012

    LAS VEGAS – MultiTouch Ltd., the leading developer of modular multitouch LCD displays, today announced that it has created the first interactive multitouch application for ‘Angry Birds’ content. MultiTouch has developed an ‘Angry Birds Space’ augmented reality (AR) application that is played on the 55” MultiTaction® Cell with Embedded Windows 7.

    The MultiTaction ‘Angry Birds Space’ AR application enables players to play the game on the display and use the Mighty Eagle plush toy to switch from the game to augmented reality mode. In AR mode, the players can place ‘Angry Birds’ plush toys on the display to access character specific content. Players can then switch back to the game using the same Mighty Eagle toy.

    Two MultiTaction displays, embedded in special custom leather-clad gaming stands designed by Bette Eklund and made by legendary Finnish furniture firm Piiroinen, will be installed at the Rovio Entertainment Ltd. Booth #6817 in the Mandalay Bay Convention Center during Licensing Expo 2012, June 12-14.

    The ‘Angry Birds Space’ AR application leverages MultiTouch’s superior interactive display technology, and illustrates the value of multitouch-enabled premium content for retail and entertainment installations, among other locales.

    “As we continue our retail roll-out, we always look for innovative design concepts to capitalize on the innovation edge that we have for our brand,” said Harri Koponen, executive vice president consumer products at Rovio Entertainment. ”Combining the ‘Angry Birds’ merchandise with the gaming platform produces a unique customer experience that our fans will surely want to see also in Angry Birds retail locations.”

    MultiTouch displays are optimized for augmented reality applications in which optical markers, cards, and real-life objects can be placed on displays to trigger information. The displays can accommodate an unlimited number of concurrent users, and can be stacked to create larger interactive surfaces. The fully integrated Windows 7 embedded MultiTaction Cell has been designed for public installations with a comfortably cool, flush surface and with a high-tech LCD display that operates well also in bright and changing lighting conditions.

    “The value of compelling content that players want to interact with in a tactile manner helps drive multitouch application development, and the ‘Angry Birds’ franchise is a prime example of how touch interface gaming and augmented reality can be unlocked at the same time in a creative manner,” said Timo Korpela, general manager of MultiTouch Americas. “We long ago conceived the idea of making an ‘Angry Birds’ application for our products, and are excited to display it at the Licensing Expo with Rovio Entertainment.”

    For more information, please visit www.multitouch.fi and www.multitaction.com, as well as the MultiTouch YouTube channel at youtube.com/multitouchfi, and twitter.com/multitouchfi for further MultiTouch updates.

    About MultiTouch Ltd.
    MultiTouch is a leading developer of interactive display systems, based on proprietary software and hardware designs. The company is headquartered in Helsinki, Finland, with U.S. offices in Santa Clara, California and New York City. Its systems are currently in use in more than 40 countries around the globe. For more information, please visit www.multitouch.fi.

    About Rovio
    Rovio is an entertainment media company, and the creator of the globally successful Angry Birds franchise. Rovio was founded in 2003 as a mobile game development studio, and the company has developed several award-winning titles for various mobile platforms.

    In 2009, Rovio released Angry Birds, a casual puzzle game for touchscreen smartphones that became a worldwide phenomenon from 2010 onwards. The Angry Birds games have enjoyed continuing worldwide chart success, and the franchise has since expanded to a variety of new business areas. Rovio is rapidly expanding its activities in broadcast media, merchandising, publishing and services. Rovio’s headquarters are located in Finland.

    About Piiroinen
    Piiroinen specializes in the manufacture and marketing of furniture from top Finnish, Danish, and Swedish designers. The most common characteristics of the Piiroinen collection feature a clean-cut design and finished details. Based in Salo, Finland, the company maintains showrooms in Helsinki, Finland; Stockholm, Sweden, and Tokyo, Japan. For more information, please visit the company web site at www.piiroinen.com.


    MultiTaction® is a registered trademark of MultiTouch Ltd.

    EDITOR’S NOTE: If you would like a color photograph of Timo Korpela, general manager of MultiTouch Americas; Harri Koponen, the executive vice president of Rovio Entertainment; photos of the MultiTouch-Piiroinen gaming stand installations, or product photos of MultiTouch displays, please contact Chris Pfaff on +1-201-218-0262 or chris@chrispfafftechmedia.com

    Contact MultiTouch:
    Timo Korpela

    General Manager

    408-455-2905

    timo@multitou.ch

    Chris Pfaff
    201-218-0262
    chris@chrispfafftechmedia.com